One of the most respected and sought after creative directors and thought leaders on branding and design, Joe has led award winning branding efforts for some highly admired companies including Aveda, Coca-Cola, Jack in the Box, Sony, Sub-Zero, Susan G. Komen for the Cure, The Islands of the Bahamas, Toyota and Wolfgang Puck. His work is regularly profiled in leading business, marketing and design publications and has been exhibited around the world.
Joe has served as founding chair of the Environmental Committee of the American Institute of Graphic Arts and on the boards of the AIGA, the College of Visual Arts in St. Paul MN, and the Minnesota State Arts Council. He is a member of the board of The One Club and has led their student design competitions in China for the past five years.
He has been awarded the Legacy Medal from the AIGA for a lifetime of achievement in the field of visual communications and his first book, Brand Apart, was released in July 2005. In 2006, Joe was featured in Fast Company as one of the “fast 50” most influential people in the future of business.