An AIGA Design for Good Case Study

A natural extension

Close to 2 years ago John Munger and Bill Dossett came to D&P to discuss an idea that Minneapolis Mayor R.T. Rybak had - bringing a bike share program to our city. At this point we were basically starting from scratch. Their direction was to make it happen, period.

New expression for Asia's leading cosmetic brand poised for global expansion.

The only way to truly create an appropriate and effective brand is to do your homework. Whether you are building a brand from scratch or revitalizing an existing brand that needs to re-find its relevance in today's world. Immersing yourself in the brand's past, present and possible future is the most important first step.

It has always been our philosophy that what we do at Duffy & Partners is about thoughtfully blending art with commerce. In the case of American Eagle, the work we’ve created for their new headquarters is as brand right as it is artful and even cultural for AEO employees and the citizens of Pittsburgh.

The fruitful efforts of a long-term partnership bore a refined name and identity as well as revitalized packaging for many existing products, as well as new products and packaging solutions.

To offer consumers a fresh alternative to Diet Coke, Coca-Cola chose to revitalize Fresca, a 39-year-old existing brand, rather than introduce a new one. The new Fresca design better captures a more modern and sophisticated expression of the brand.

The primary identity for The Islands Of The Bahamas presents a vibrant expression that reflects the multiplicity of destinations and personalities.

From notebooks to flashcards, index cards to journals, the Myndology identity encompasses products that are designed to inspire a sense of good thinking, creativity and organization.

EDS turned to Duffy & Partners to create an identity and unique branded applications to reflect the humility and integrity of this once-in-a-lifetime partnership with Byron Nelson. It was an opportunity for us to pay tribute and keep alive the legacy of golf’s greatest hero.

We helped introduce Sony to China by creating a branded experience in the form of an interactive gallery. The environment educates and inspires Chinese consumers to learn more about Sony and its technologies, thereby creating desire for their products.