The brands that have been designed in the best possible ways have their own proprietary language that tells their story, sets them apart from all the brands they compete with, and connects them in a very meaningful way to their audience.

Design is as much a process as it is an end product. And it should be a process that designers and clients resolve to make simple.

I was thrilled to be asked to design graphics and the mural for this year's Art-A-Whirl event held by Creative Electric Studios, an impressive collaborative of writers, musicians, actors, film makers and craftspeople. Thanks to Jenny Adams Salmela and Dave Salmela of Creative Electric for heading up this art bash and for including me.