An AIGA Design for Good Case Study

Branding giant Joe Duffy looks at the world's most powerful brands and how they've evolved to the point of "wordlessness."

As seen on FastCo.Design

What we can learn from the painting of Gerhard Richter.

A natural extension

The most important skills a designer can acquire.

(sort of)

One day a couple weeks ago my daughter asked why it is that you can only find things in “4 shades of blue.”

The brands that have been designed in the best possible ways have their own proprietary language that tells their story, sets them apart from all the brands they compete with, and connects them in a very meaningful way to their audience.

Design is as much a process as it is an end product. And it should be a process that designers and clients resolve to make simple.

I was thrilled to be asked to design graphics and the mural for this year's Art-A-Whirl event held by Creative Electric Studios, an impressive collaborative of writers, musicians, actors, film makers and craftspeople. Thanks to Jenny Adams Salmela and Dave Salmela of Creative Electric for heading up this art bash and for including me.