Close to 2 years ago John Munger and Bill Dossett came to D&P to discuss an idea that Minneapolis Mayor R.T. Rybak had - bringing a bike share program to our city. At this point we were basically starting from scratch. Their direction was to make it happen, period.

The new, shippable display tray designed for New French Bakery was able to reduce corrugated use by 30%, saving resources and passing the savings on to consumers. Read more results, as published in the Feb 2010 article in Baking & Snack.

I recently finished my latest painting, a portrait of a friend/client’s daughter, “Sarah.”

Read Joe's view on the power of design.

Designing a brand. Being a brand. Not marketing a brand.

There is nothing more powerful than the words you hear from people you trust and respect.  In fact, research indicates that a word of mouth recommendation is the number one factor in persuading someone to try a product.  Design can create the ripple effect that gets people talking about your product and allows your marketing budget to actually decrease.

It's the Information Age, or the Age of Information Overload-whichever you prefer-and the context for design is also changing. In the quest to get closer to customers, designers need to be aware of trends that interfere.

The bible of the advertising industry declares "the ad business is crushing itself under the weight of it's own messaging."

Sweden's leading on-line magazine devoted to creativity features a "chronicle" entitled "It's Design's Time."

2 Campaign Briefs – Over 3,000 Entries

This year’s entrants in The One Club China student and young professional workshops were given a choice between 2 assignments, one for Mastercard, based on the successful “Priceless” campaign and one for a pro-bono campaign that promotes hybrid technology.

This year's entries were up from last year and came in from advertising and design programs in 33 of China’s provinces. This year, as well as last, we included a category for young professionals in both disciplines.

Three words—return on investment. Simple enough to understand. Isn’t it the equivalent of the amount of sales required to recuperate the cost to successfully market a product or service? It’s time to think again. Today marketers need to consider these four steps in building your brand to deliver ROI in a changed world of marketing.