Pity the poor logo, called upon to do so much, in oh so little space, in brevity of line, in never enough time. Expectations at impossible levels, minimal, miniature, minute, expressing everything that is known, about a product, a service, a company, an earth altering idea, a country? We want logos to change the face of time, reverse men’s fortunes, erase national debts, for crying out loud – all in the blink of an eye.