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Wellmune wins prestigious Innovation award from IFT

Biothera's new ingredient brand—Wellmune—wins one of six coveted Innovation Awards from the Institute of Food Technology at the IFT Conference in Chicago.  The awards were given to six recipients for outstanding innovation in products, ingredients, instruments, equipment, technology and services.  The selection panel was composed of nine jurors from industry, academia and government with expertise across an array of scientific, safety, and health disciplines.

Duffy and Partners worked with Biothera to create the new name, branding and identity for the Wellmune brand, as well as creating Biothera's trade show presence at the IFT Food Expo at McCormick Place in Chicago.

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“A significant innovation representing the culmination of many years of research and study that has led to a functional ingredient that could have significant public health benefits to improve the human immune response.”

– Judge's comment on Wellmune, 2007 IFT Food Expo Innovation Award competition