Aveda Introduces AM.

Over the course of the past months, Duffy & Partners has had the brilliant opportunity to work with Aveda, a group with whom we share beliefs on environmental stewardship, the power of design as a business tool, and a general spirit of optimism about the future. Aveda Men breaks new ground, with new products, scientifically formulated for the unique needs of men and a bold new look in the Aveda portfolio.

Our work included developing the primary brand identity and brand language for Aveda Men, then applying that to a broad portfiolio of packaging, point of sale, retail displays, salon education materials, and trade and consumer advertising.

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