Basin White Featured in "On The Road" TV segment
Basin White is an elegant extension of the Basin brand. Located on the mezzanine level at Disney World's landmark Grand Floridian Resort and Spa, Basin White offers giftable bath and beauty products that combine modern design with Victorian charm.
Duffy originally created the Basin brand at the Mall of America in Minneapolis with founders Randy and Shawna Heninger. The Basin experience was so unique it was invited by Disney to be one of a handful of select retailers at Downtown Disney at both Disney World in Orlando and Disneyland in Anaheim. Basin was so successful in Downtown Disney that the founders were asked to create a new concept for retail space at the world class Grand Floridian Resort and Spa at Disney World. Happily, the Heningers turned again to Duffy & Partners.
Duffy partnered with Morris Adjmi Architects of New York to design the new Basin White brand, including a brand language that informed the identity, packaging, product offerings and the retail environment itself.
Recently KSTP (local TV station) did a piece on Basin and Basin White. Check it out -- see the link to the right.