Duffy & Partners designs the Wellmune brand for Biothera
Just a few weeks after we started working together, Biothera and Duffy & Partners unveiled this week the new ingredient brand name and identity - Wellmune - at the Institute of Food Technologists (IFT) Annual Food Meeting and Expo in Chicago.
Wellmune has the potential to transform everyday life. When added to beverages, food products and skin care products, Wellmune is clinically proven to enhance the performance of the immune system.
Duffy & Partners worked with the Biothera team to develop names and eventually design the final brand identity for Wellmune, which will be featured on many products in the future. The fresh and unique identity is designed to communicate the vitality and confidence that are the benefits of an enhanced immune system. Our work also included helping design Biothera's presence at the IFT expo.
Biothera and Duffy & Partners have made a long term partnership to utilize innovative design as a way to communicate the benefits of this breakthrough new technology.