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Bahamas Case Study Featured In Two New Branding Books

The Duffy & Partners work in the re-branding of The Islands of the Bahamas is featured in two new recent books on branding and design.  We thank the authors for their interest and for including our case study.

DESIGNING BRAND IDENTITY by Alina Wheeler is published by Wiley.  More at Wiley.com

BRANDJAM - HUMANIZING BRANDS THROUGH EMOTIONAL DESIGN by Marc Gobe is published by Allworth.  More at Allworth.com

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“Identies become iconic through the deployment of a visual language that brings out the feelings brands want to convey and the feelings of the people are expecting across a varity of media and brand experiences.  An iconic brand design campaign keeps on refreshing itself and, most importantly, stands out with a message that connects to our hopes.”

– Marc Gobe, author of Brandjam