Designing for the Times. Design Management Review

It's the Information Age, or the Age of Information Overload-whichever you prefer-and the context for design is also changing. In the quest to get closer to customers, designers need to be aware of trends that interfere. Joe Duffy and Eric Block, of Duffy & Partners, identify five significant trends shaping the lives of the audiences for the brands they design: the erosion of trust, societal stratification, the age of information overload, tuning out, and the democratization of design. What skills do designers need to address this changed world? Duffy and Block offer several suggestions, from creating a culture of curiosity to insisting on client collaboration, which may help designers connect more cleanly with clients and with consumers.

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