Ad Age Wakes Up To Ad Clutter

As a follow-up to the rather remarkable article by Bob Garfield Chaos Scenario 2 in last week edition, Ad Age now features the first of a two part article on the impact of ad clutter in reducing advertising effectiveness.

These insights underscore the need for today's marketers to invest more into the design of their brand and brand experience—rather than relying on increasingly ineffective traditional advertising methodologies to attract consumers to their brands.