Upsher-Smith came to Duffy & Partners with a challenge: increase trial of AmLactin among women with severely dry skin. AmLactin offered clinically-proven, soothing relief for severely dry skin. With proven formulas to rejuvenate and hydrate, AmLactin is the moisturizer most recommended by dermatologists and podiatrists.
With a refreshed look and feel, AmLactin has gone from simply efficacious to soothingly beautiful, premium quality relief. Check out the results of our most recent beauty packaging effort.