Method Man and Sour Patch Kids
and musicians aren’t new to the commercial scene but I find unorthodox approaches
to advertising entertaining, especially within the candy realm.
Man wrote and recorded a track called "World Gone Sour (The Lost
Kids)" in association with the first sour, then sweet, chewy candy for Sour Patch Kids.
Accompanying the song is a mobile video game, Sour Fling. Here is a brand that
is taking steps to think differently about how the public consumes information,
using entertainment and technology to stand apart and get noticed.
this is commercial rap. What do you think? Does it have flavor?
Click the link.