Method Man and Sour Patch Kids

Rappers and musicians aren’t new to the commercial scene but I find unorthodox approaches to advertising entertaining, especially within the candy realm.

Method Man wrote and recorded a track called "World Gone Sour (The Lost Kids)" in association with the first sour, then sweet, chewy candy for Sour Patch Kids. Accompanying the song is a mobile video game, Sour Fling. Here is a brand that is taking steps to think differently about how the public consumes information, using entertainment and technology to stand apart and get noticed.

Now this is commercial rap. What do you think? Does it have flavor?

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