Cause Branding

The concept of cause marketing was introduced just over 25 years ago and has since become a foundational pillar of many established brands. Why? It makes social sense. And it drives business. A recent study* shows that 79% of people would switch brands to align with a good cause. 

And so, in our drive to use design to enrich everyday life, we're proud to present the Natural Inspirations brand. 

Uniquely crafted with nourishing vitamins & minerals and fabulous signature fragrances to cleanse, soothe and hydrate the body—Natural Inspirations offers natural personal care products that deliver the highest performance, at affordable prices. Quality products.

The entrepreneurial company behind the brand has made a commitment to contribute a minimum of $225,000 to Susan G. Komen for the Cure. A great cause.

The process included work on naming the brand and its various collections, as well as the design of a comprehensive packaging system. The creation of the brand language considered our past efforts for Susan G. Komen for the Cure at the center of the presentation, framed by water-color inspired, botanically infused imagery. Powerful design.

This client collaboration presents a brand that has it all. Natural enough to use everyday for those most sensitive about the care of themselves and their environment. Beautiful enough to give as a personal gift. Designed with a sense of style that will enhance the beauty of the bath.

1. A snapshot of Natural Inspirations

2. Early graphic studies

3. Material, color and selections

4. Putting the pieces together

5. Energizing - Eucalyptus Rosemary Mint

6. Purifying - Orange Ginger

7. Relaxing - Lavender Ylang Ylang

 


 

*2008 Cone/Duke University Behavioral Cause Study 

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