Duffy & Partners Hired by Biothera As Branding Agency Of Record

Duffy & Partners today announced it has been hired by Biothera, the immune health company, to assist with branding and marketing projects. Duffy & Partners will provide strategic consultation and design services across a broad array of communication disciplines to enhance Biothera’s growing reputation in the health care industry.

“We are very excited to be working with Duffy & Partners as we enhance our branding strategy and communicate the ground-breaking technologies that Biothera brings to the marketplace,” said Richard G. Mueller, president and chief executive officer for Biothera. “Duffy & Partners deep understanding of brands and their proven design expertise will be invaluable in communicating the incredible value of our immune-enhancing biotechnology to new customers and business partners.”

Founded in 1997, Biothera has developed gluco polysaccharide technology that engages key immune cells so that the body’s natural defenses to protect it against a wide range of challenges.  The company is commercializing this technology through pharmaceutical applications and food-grade ingredients for functional foods and beverages, cosmetics and animal nutrition.

“Biothera is at the forefront of the next generation of health care technology that will be used to enhance the immune system and fight cancer and infectious diseases, while also producing ingredients that will help maintain everyday health,” said Joe Duffy, chairman of Duffy & Partners.  “It is not everyday that we get to work with such a pioneering company when it is still in its initial stages of development. We are delighted to be given the opportunity to contribute to Biothera’s future by creating a brand design that articulates their incredible story.”

“We are excited by this partnership because it is represents two Minnesota based entrepreneurial companies joining forces to make a difference in people’s lives,” said Eric Block, principal and managing partner of Duffy & Partners. “Great branding and design can be a critical business asset and it is too rarely applied in the health care industry. Creative branding will allow a broad audience to appreciate Biothera’s thought leadership and innovation.”

About Biothera, the Immune Health Company
Biothera is a biotechnology company dedicated to improving immune health. The company's primary focus is developing pharmaceuticals that engage the innate immune system to fight cancer. Other applications include hematopoiesis (production of blood cells) and infectious disease. In addition, Biothera manufactures and markets food-grade ingredients that support healthy immune function to the nutritional supplement, functional food, cosmetic and animal nutrition market

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