By Tricia Davidson Sep 25, 2010
My itiinal thought is that a brand is a brand when the "promise" line is crossed. When a product or service is perceived as having an identifiable feature or benefit associated with the name or trademark. This could happen intentionally or by accident, in a think tank session prior to launch or on the street/by the marketplace long after.
Joel Feb 22, 2012 — 5:42 pm
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“The best brands can be introductions to other cultures and help us understand how people in other parts of the world think.”
– Joe Duffy