Green Bike Invasion is Here

By Joseph Duffy Jun 18, 2010

Close to 2 years ago John Munger and Bill Dossett came to D&P to discuss an idea that Minneapolis Mayor R.T. Rybak had - bringing a bike share program to our city. At this point we were basically starting from scratch. Their direction was to make it happen, period. While Bill and John were researching what was going on in Europe and figuring out the logistics of what it would take to bring something like this to our city, we were charged with creating the brand from the ground up. Working on everything from the name to the bike graphics, we have been pedaling full speed ahead to bring this thing to life.

It has been a long journey with a few road bumps along the way but for the most part it has been nothing short of incredible. The one thing Minneapolis is full of is very talented people who love to help out a good cause. What started out as a few people asking to help, turned into a chain reaction of pro bono services by some amazing companies offering to do whatever was needed to get the job done. Huge thanks to Blue Cross, Blue Shield of MN for ponying up the big bucks needed to make this a reality. We also have to throw a few shouts out to Roepke for their tireless PR work, Mono who took our design and exploded it into a brilliant launch/marketing campaign as well as Clockwork who created a fabulous website that will no doubt become the brains of the entire operation. We'd also like to thank the mayor for putting this ball in motion and especially thank Bill Dossett, the executive director of Nice Ride MN. First for his tireless effort in getting it up and running and second for taking on the challenge to keep it rolling. We have no doubt he can do it and we are so very proud to be a part of it all. There are so many others who contributed so much to help make this happen. You know who you are and we thank you so much.

So for those who haven't yet experienced Nice Ride Minnesota, get online, sign up and leave the car parked from time to time. Get outside and see our city from a bikers point of view. We are ranked the #1 bike city in America according to Bicycle Magazine -  Ride on!

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