Calling all Captains! Captain Morgan is at Target Field
By taking the current brand identity and brand elements for Captain Morgan, we were able to expand the concept specifically to flow into the baseball stadium and be a part of the larger experience of the Twins, Target Field, and the surrounding environment.
1: brand graphics
2-5: Graphics within space on barfront, ceiling and foundation columns.
6: Stencils were printed with vinyl and applied to the stained wood. Painting begins.
7: After the paint is dry, the stencils are removed from the wood surfaces.
8: Clear-coating protects the wood and painted graphics from the outdoor elements.
9: Gameday! The bar is packed and people are enjoying the amazing views of the field and downtown skyline.