Myndology Launches New Muse Line
Myndology announced today the introduction of a new line of ring bound notebooks, the Muse line.
“We wanted the Muse line to represent an expanded look for our products,” explained Jason Kinziger, founder of Myndology, “as we continue to reach out to appeal to new audiences for varied uses with fresh styling.” The new line offers five color variations, including squash, flamingo, cement, canvas and marlin, with notebooks available in two sizes—short and tall. The designs incorporate a layered effect with transparent, embossed covers adding depth and protection to the notebooks. A second cover delivers a one-of-a-kind design every time, through a composition of silhouetted sport, travel and pop culture icons.
Kinziger partnered with Duffy & Partners as branding and design agency of record in 2005, and has worked to completely reface the Myndology brand. Duffy has helped to bring four new lines to market, including an exclusive line of uniquely designed Atoma products found only in the U.S. “It’s amazing to see the difference that placing design first has made for my business,” noted Kinziger. “The sales momentum is invigorating, and I love to see intelligent and accessible products in the hands of more people every day.” Since the launch of the first re-design for back-to-school 2006, Myndology sales are up 25 percent overall and distribution outlets have grown by 30 percent.
Myndology flashcards have always been a fashionable attachment to backpacks. Beginning this month Myndology products can be found in university bookstores owned and operated by Barnes & Noble and can be found at independent campus stores such as the UCLA, University of Wisconsin, Madison and University of Connecticut. The products are also featured at boutiques and educational stores such as Bibelot, Bananas Children’s Shop, Lakeshore Learning Materials and available online.