Winter Olympic Uniform Design - Part Trois: The Ultimate Formula for Success?

I’m really impressed with the fact that the Dutch placed the art, culture and imagery of Canada – the place where their athletes would actually compete – above the national iconography of their own. They did so without aping the national colors (red and white) or primary icon (the maple leaf) of the host but rather by utilizing the rich cultural imagery and motifs of the Northwest Canadian tribes. The Dutch team’s look was created by Canadian artist, Alano Edzerza. Take a look and see if you agree, then cast your vote. We need a gold, silver and bronze on the uniform design medal podium and I’d love to hear some feedback.

On another note, keep your eyes peeled for a bright orange blur on the speedskating oval. It’s the event that the good-natured Dutch absolutely rule. It’s their national sport and their fans at home, as well as at the Olympics, are absolutely rabid. Unfortunately their coaching staff has a directionally challenged weak link. No matter in terms of uniforms, this design looks as good in consolation as it does in victory.

Images from the Vancouver 2010 site and Facebook. Links to the right above.