Winter Olympic Uniform Design - Part Trois: The Ultimate Formula for Success?
Feb 26, 2010
I’m really impressed with the fact that the Dutch placed the art,
culture and imagery of Canada – the place where their athletes would actually
compete – above the national iconography of their own. They did so without
aping the national colors (red and white) or primary icon (the maple leaf) of
the host but rather by utilizing the rich cultural imagery and motifs of the
Northwest Canadian tribes. The Dutch team’s look was created by Canadian
artist, Alano Edzerza.
Take a look and see if you agree, then cast your vote. We need a gold, silver
and bronze on the uniform design medal podium and I’d love to hear some
On another note, keep your eyes peeled for a bright orange
blur on the speedskating oval. It’s the event that the good-natured Dutch
absolutely rule. It’s their national sport and their fans at home, as well as
at the Olympics, are absolutely rabid. Unfortunately their coaching staff has a
directionally challenged weak link. No matter in terms of uniforms, this design
looks as good in consolation as it does in victory.
Images from the Vancouver 2010 site and Facebook. Links to the right above.