Duffy & Partners Announces Work With New Pub, Cooper

MINNEAPOLIS, (October 13, 2009)Duffy & Partners, the internationally recognized branding and design firm, today announced the addition of another client to its hospitality portfolio. Cooper, the most recent addition in the collection of Cara Irish Pubs, officially opens on October 14, in the newly developed West End in St. Louis Park, Minn. The three additional Irish pubs owned and operated by Cara Irish Pubs are Kieran's and The Local in downtown Minneapolis, and The Liffey in St. Paul.

Founder and owner of Cara Irish Pubs, Kieran Folliard, tapped Duffy & Partners, to design a branding plan that reflects his vision of establishing one-of-a-kind Irish pubs. Duffy & Partners’ efforts for Cooper include the design of the Cooper crest, business materials, menus, and the pub’s Web site, which is scheduled to launch soon.

“As the son of an Irish saloon keeper, I took this opportunity to create an authentic, unique and more inspired brand experience, than that of typical pub chains,” said Joe Duffy, founder and creative director of Duffy & Partners. “Cara Irish Pubs is about harnessing community legacies, adding a dose of exceptional Irish hospitality, and designing world-class experiences. Cooper is truly stunning, with no design detail left unconsidered.”

“I worked with Joe and his team because of their ability to capture emotion and experiences with design,” said Folliard. “The inspirations behind Cooper are the classic Cooper Theater once found in the pub’s location, and our vision of what Irish hospitality and pubs should be, specific to the communities in which they serve. A cooper is also a barrel and cask maker. Joe gets it, and was the perfect addition to an Irish crew of lads for this project.”

Duffy & Partners also established a branding system for Cara Irish Pubs, based on a family crest. Folliard plans to continue expanding these pub locations, each with novel atmospheres and distinct menus. The brand mark for each pub will be based on its region, the history of the Irish community in an area, and the local fare that contributes to each menu offering.

“The branding system speaks at once to the heraldry and tradition of generations, with a contemporary presentation connected to modern expectations,” said Duffy. “Our designs are meant to be neighborly with a bit of wit.”

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