This year marks a milestone for Duffy - 25 years of designing to enrich everyday life. An anniversary of this sort is cause for reflection on many fronts. We invite you to reflect with us and view our newest gallery showing at duffy.com. 25 years of logos.
As this gallery was in the making, I was reviewing the list of clients we've had the good fortune to work with over the years and to consider the efforts that went into the design of each of these identities. Designing a logo is perhaps one of the most daunting assignments for any designer—it requires patience, craft, precision and imagination. On face value it may seem simple – but if you think about it, a logo is an attempt to distill all that a company or a brand represents into a single emblem of identity.
A great logo is hard to come by and very few designers are able to consistently produce greatness. With this in mind, I hope you can appreciate our humble attempts at greatness over the past this 25 years. In addition, I hope you see this collection as a break from the ordinary with an example or two of the extraordinary.