Color increases brand recognition up to 80%
I recently had the opportunity to speak at the Color Marketing Group's bi-annual conference at the lovely Biltmore Resort & Spa in Phoenix, Arizona. As a non-profit association, CMG is comprised of professionals from nearly every business category, representing entrepreneurs as well as many of the world’s largest brands. As an organization they challenge themselves to forecast color trends for companies around the globe.
It was a pleasure to be among a group of people so passionate about what they do, so diverse and well-accomplished. Their openness to the perspectives of colleagues from different businesses and geographies was refreshing. Their support of the belief in design’s ability to make a difference was strongly evident.