During conversation the other day, I was asked, "what are you passionate about?”
I didn’t answer right away and gave it some thought. I know I’m passionate about many things and one of them is motorcycling. It started to make me think of how brands truly are a part of our lives.
Harley-Davidson is a brand that resonates with me. By experiencing the lifestyle of motorcycling, the brand becomes a part of your life. The brand and logo are familiar, therefore comforting to me. I understand on a deeper level how passion for a brand equals brand loyalty.