GQ’s Challenge In Response To Ugly License Plates

Sick of ugly license plates, GQ challenged nine of the country’s most talented designers to create new license plate designs for their state that encompass everything a license plate could be.

The creative geniuses at Minneapolis-based Duffy & Partners were one of nine designers around the country chosen to imagine what license plates could be. Duffy & Partners created three spectacular new license plates that pay homage to the states 10,000 lakes, the environment and a locally-designed typeface designed by a foundry in St. Paul.